INSTAGRAM GAME IDEAS: HOW CAN THEY HELP TO INCREASE FOLLOWERS?
In this article, we will tell you the BEST INSTAGRAM GAME IDEAS TO INCREASE FOLLOWERS. An Instagram game can help strengthen your marketing strategy and is a great way to get the brand into the spotlight. Contests and freebies can increase engagement, social media followers, brand affinity, and get your content known through the Instagram algorithm.
Instagram is primarily a social networking site and by organizing Instagram games, you are creating a typical and memorable experience for your users.
Promoting your products through Instagram contests helps you engage with your audience and interact with your brand. These challenges and games have proved to be some of the popular content on Instagram at the moment.
You may have come upon a “GIVEAWAY” post on your feed asking you to like, share and tag your friends in it; to grab an opportunity to win. This way they’re getting likes and can reach a large audience. Tagging people can help grow your brand recognition and drive more people to your content. This way, they will promote you and your products and make them noticeable to others as well.
It is just one of the many examples of approachable Instagram game ideas.
BEST INSTAGRAM GAME IDEAS TO INCREASE FOLLOWERS
You need to have an understanding of what type of Instagram game is appropriate for your niche. You need to choose a game or challenge that defines your brand and its goals. Below are some of the popular Instagram game ideas:
1. Instagram stories contest
The Instagram Stories contest can be run using the questions feature. With the help of this feature, you can ask a set of questions from your users, collect data and draw definitive conclusions out of it.
This Instagram game idea was seen in the Instagram stories of the German car manufacturer Opel using carousel ads to encourage users to take a quiz to find out which of Opel’s ADAM car models best suits their personality. Within two weeks, more than 1800 people registered themselves for the same.
2. Photo caption contest
It is another interesting Instagram contest idea. All you need is an unusual or captivating image and ask your followers to show off their wit and humor in the comment section by giving the image a suitable caption.
The Sudbury Wolves OHL hockey team approached this Instagram game idea to urge enthusiasm among their fans about the game, offering an opportunity to win two match tickets to the winner.
The idea behind this game is simple; tag as many friends as you can, and stand a chance to win. A tag-a-friend contest is a great way to get exposure and reach people who are unaware of your brand.
The tagged people are likely to click through and end up on your page. If they are pleased by what they see, you will have a new follower.
4. Trivia or skill-based contest
Contesting a quiz can be a great way to generate a lot of love for your brand as people answer questions and show how much they know about you and your brand. These questions can be related to your branding theme. People who don’t know about your product and services might end up looking for it.
5. User-generated content contest
This Instagram game idea is a wonderful way to collect content from your followers to share across different social media channels. Just make sure that it’s clear in your contest that you might share their submitted content.
You can ask your users to send a photo and the product or make a video about how it has made a difference in their lives. This way the audience will trust your services.
Upwork, the freelancing platform asked its followers to share their success journey as a freelancer; under the hashtag #UpworkSuccess, with a $1,000 visa gift card as a reward.
Before contesting an Instagram game, one must not forget that majority of people are using Instagram on their mobile screens rather than typing on a computer, therefore, users will participate in your games and challenges only if they find it convenient. Minimize the number of taps and typing to get maximum entries. You must make sure that people find your Instagram games easy and fun.